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This is the percentage rate at which customers stop subscribing to a service or product (e.g. a membership site or software). This metric is key amongst membership sites which bill their members on a monthly plan. The goal is to keep this rate as low as possible so customers stick with the program for as long as possible.
ClickFunnels lets you see the important metrics on your funnel per page. The analytics section is right in your dashboard so you can view whenever.

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