What Is EPMV?
EPMV, “Earnings Per Thousand Visitors,” is a metric used to measure the revenue generated from a website or digital platform per every thousand visitors to the site. Unlike CPM (Cost Per Mille) or CPC (Cost Per Click), EPMV accounts for all traffic and revenue generated on the site.
EPMV is used by professionals responsible for digital marketing and online advertising to gain a comprehensive view of a website’s earning efficiency; in simpler terms, how effectively they are monetizing your website’s traffic
Why EPMV?
EPMV can be more insightful than traditional metrics like CPM (Cost Per Mille) or CPC (Cost Per Click) because it considers the entire user journey and interaction on the website, not just specific interactions with ads on the website.
As such, EPMV is a particularly useful performance indicator for websites using multiple monetization strategies, such as advertising, affiliate marketing, and product sales, as it provides a holistic view of how well the website monetizes its traffic.
How Do You Calculate EPMV?
EPMV is calculated by dividing the total earnings by the total number of visitors (in thousands) during a specific period of time.
The formula for calculating EPMV looks like this:
EPMV= (Total Earnings ÷ Total Number of Visitors) × 1000
In this formula:
- “Total Earnings” refers to the total revenue generated from the website over a specific period.
- “Total Number of Visitors” is the total number of unique visitors to the website during the same period.
- The result is then multiplied by 1000 to get the earnings per thousand visitors.
EPMV Calculation Example
Imagine you have a website that has the following stats for a particular month:
- Total Number of Visitors: 200,000
- Income from Google AdSense Clicks: $750
- Income from Affiliate Commissions: $1250
- Income from Native Ads: $500
- Income from Product Sales: $2500
To find the EPMV, you substitute the values from the example into the formula like this:
- Step 1: Total Earnings = $750 + $1250 + $500 + $2500 = $5000
- Step 2: EPMV= ($5000 ÷ 2000) × 1000
- Step 3: EPMV = $25
So, the EPMV for this website is $25. This means that for every thousand visits to your website, you generate, on average, $25 in revenue. Now that you understand how effectively you are monetizing your website traffic and can make an informed decision about what you want to do next.
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