Earnings Per Click is the total revenue divided by the total amount of clicks sent to the offer. Keep in mind, earnings per click can vary with some advertisers promoting to affiliates their EPCs which include refunds, and some EPCs that exclude refunds on the product or service (which can skew the numbers).
Essentially your earnings per click reflect how you can convert your clicks into conversions on a site-wide average from all traffic being sent to the page. This metric is most popular in affiliate marketing where affiliates can work out if an offer is worth promoting or not as it’s a strong indicator of the revenue potential if they send traffic to that offer.
EPC or Earning Per Click is a calculation of how much money you earn from a product in relation to how many clicks you get for that particular offer.
It is calculated as Money Earned/Clicks To Offer = EPC.
For example: If you have a $100 product and you get 100 clicks for that offer and make 1 sale (earn $100), then you would earn $1 EPC, because $100 (money earned)/ 100 (clicks to offer) = $1 (EPC). Likewise 1 sale @$50 with 100 clicks would $.50 EPC, because $50 (money earned)/100 (clicks to offer) =$.50 (EPC).
« Back to Dictionary Index