Your Rate of Return Visitors is the percentage of visitors who keep returning to your website to engage and view content which you publish. Knowing your rate of return visitors gives you an insight into how you can improve the content you deliver to your audience to keep them coming back for more. This is metric is mostly used in blogs such as WordPress and can give you an idea of how many people who keep returning to your website have now become leads or customers too by comparing this to your total leads.
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