Let’s differentiate between personas (or roles) in the realm of online entrepreneurship and the types of digital assets they might be associated with:
Digital Landlord: An entrepreneur who owns digital real estate such as websites, domains, or other digital platforms, with the goal of generating passive income from them.
Websites: These can be niche blogs, news sites, forums, or any kind of site that offers content and derives value from traffic and engagement.
SaaS Founder: Someone who develops and markets software solutions under a subscription model.
SaaS Platforms: Software tools or solutions offered as a service, usually under a subscription pricing model.
Mobile Apps: Applications developed for mobile devices, which can be games, tools, or any other utility.
Affiliate Marketer: Earns revenue by promoting other people’s products or services and getting a commission for each sale or action made through their referral.
Affiliate Portals: Websites that are tailored for affiliate marketing, featuring product reviews, comparisons, and recommendations.
Websites: These can be niche blogs, news sites, forums, or any kind of site that offers content and derives value from traffic and engagement.
E-commerce Entrepreneur: Manages online stores, which can range from dropshipping setups (selling products directly to consumers without holding inventory by leveraging third-party suppliers) to creating and selling their own branded products.
E-commerce Platforms: Online storefronts where physical or digital products are sold.
Online Marketplaces: Digital platforms that connect buyers and sellers, e.g., Etsy or niche-specific sites.
Content Creator & Influencer: Uses platforms like YouTube, TikTok, and Instagram to build a following and monetizes through ads, sponsorships, or selling products.
Social Media Channels: Platforms like YouTube, Instagram, TikTok where content is shared, and followers are engaged. Primary assets for Content Creators and influencers.
Digital Agency Owner: Manages a team offering services like web design, SEO, or content creation to other businesses.
Digital Agencies’ Portfolios: The collection of works and projects that a digital agency has completed, showcasing their expertise and attracting potential clients.
Online Educator: Offers courses, training, or consultation based on their area of expertise.
Online Courses & Platforms: Websites or platforms hosting educational content, courses, or training materials.